To become better at anticipating, at innovating, we cannot be surprised by new ideas. We have to maintain this simultaneous wonder at what is new, without being awestruck by it. Knowing about change, seeing it, recognizing the new idea, while wishing we were part of it, and then reflecting on it - getting in the way of innovation: all of this makes us better innovators, salespeople and leaders.
This past Tuesday, The Masters Forum featured Reinier Evers, founder of trendwatching.com.
Among other things, Reinier discussed an emerging trend he calls, STATUS SKILLS:
"In economies that increasingly depend on (and thus value) creative thinking and acting, well-known status symbols tied to owning and consuming goods and services will find worthy competition from 'STATUS SKILLS': those skills that consumers are mastering to make the most of those same goods and services, bringing them status by being good at something, and the story telling that comes with it."
What next? I think those new stories will require either a willing audience or some assistance for the storytellers. A resort either has to trust that the guest will tell the story well or help the guest to craft a compelling tale. The cooking school might suggest some ways to tie in stories about the farmers who grow the produce or the wine makers who enhanced the experience. Perhaps the resort that writes postcards on behalf guests is going too far. A story is best told by the person who directly engages in the experience. But for the benefit of the family and friends back home, perhaps a short course in effective storytelling would enhance the experience all around.
The world can always use great storytellers!
Looking for ideas? Trying to figure out why you are seeing some of the new ideas that are hitting the airwaves and the shelves? I highly recommend the trendwatching.com briefing to learn more. I know of several consulting firms who point their clients here to generate ideas and to do a pulse check on change.
Where does this fit?
To break out of red oceans of intense competition, the Six Paths Framework gives us a way to potentially reconstruct market boundaries. trendwatching.com is a valuable tool for working through Path 6 - Looking Across Time and Trends. Here you will uncover significant moves that are decisive, irreversible and have a clear trajectory.
And by the way, my Tuesday morning listening to, and speaking with, Reinier was not a waste by any stretch. I enjoyed an engaging discussion, I have some new stories to tell, some new ideas to work with and I discovered one of his sources of inspiration (example pictured here).
As for the title of this post? I have to give credit to Reinier - that was his suggestion.
What do you think:
1. What is your view of Reinier's perspective on STATUS SKILLS: what stories are your friends telling about their experiences?
2. What are some of your favorite sources to watch trend shifts?
Here are a few additional sites that I like that offer perspective on what people are doing, buying, wrestling with or talking about: