I am always looking for tools and ideas that simplify the work of understanding customers.
Watch and listen to Stephen Colbert's explanation of the re-emergence of the AT&T brand. Say, "Bye-bye, Cingular." (Thanks to Matt Dickman at Techno/Marketer)
I think Colbert may be on to something!
The ultimate wisdom of AT&T's decision is what it does with the customer experience and the value delivered for both retail and commercial customers. Valeria Maltoni says, "It's not about the logo!"
