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I am always looking for tools and ideas that simplify the work of understanding customers.
Watch and listen to Stephen Colbert's explanation of the re-emergence of the AT&T brand. Say, "Bye-bye, Cingular." (Thanks to Matt Dickman at Techno/Marketer)
I think Colbert may be on to something!
The ultimate wisdom of AT&T's decision is what it does with the customer experience and the value delivered for both retail and commercial customers. Valeria Maltoni says, "It's not about the logo!"
January 25, 2007 in Innovation, Sales | Permalink
AT&T, Branding, Cingular
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