I much prefer to show examples of HOW TO do something right, versus HOW NOT TO do something. But this video from Geert Desager, The Couple, is priceless.
Geert, who is a Marketing Manager at Microsoft, tells us that the commercial:
. . . makes some statements about the relationship between today’s advertiser and today’s consumer. A quite risky project if you know that the commercial explicitly challenges the advertisers - our clients - to question themselves and the way they communicate with their target groups.,
If the conversation in this video is eerily similar to the way you or your salespeople engage with customers, please seek professional help.
(Thanks to David Armano)