As the world focuses on the financial meltdown, those who HAVE investments that are under water may forget that there are many in the world who are not ABLE to even consider investments. Those are the billions of people on the planet in poverty.
If you practice Blue Ocean Strategy, you know that one of the key principles is to create and capture new demand. So as you think about where there might be opportunity amid the current chaos, how could your company benefit by creating opportunities to alleviate poverty while creating new sources of demand for your products and services?
If you were to make a measurable impact in reducing poverty in some part of the world, how would you have to rethink your assumptions about your business model, your markets and your customers to make that possible?
And today, be grateful for all that you have, even if your balance sheet is a little lighter than it was one year ago!
Looking for a inspiration? Check out 88 Ways to DO something about poverty right now. What can you do to make a difference right now?