Engineers get frustrated when salespeople cannot fully and accurately communicate the business benefits of their creations. Even more frustrating is when salespeople use so much jargon to describe their company and their products and services that their message is meaningless. Of course your firm is innovative, customer-focused, flexible, resilient, earth-loving and friendly to animals and small children. Really?
Blue Ocean Strategy is about creating and delivering a leap in value for your customers while reducing costs for you. Create leaps in value by raising and creating value that the industry has underemphasized - but that customers are delighted by. Reduce costs by eliminating and reducing those things that customers don't need or care about.
So engineers, if your sales and marketing teams deliver presentations that resemble this one (click here) at Animoto, please have them contact me and my team for help, won't you?
We promise we will change the conversation they have with your customers!
