From NonProfit Blog Exchange:
A recent blog entry titled "10 Ways Nonprofits Can Use Blogs" was posted on Netsquared by Britt, a participant of the Nonprofit Blog Exchange.
Here they are:
1. To report back from an event or conference
2. To involve staff and take advantage of their knowledge
3. To involve volunteers and document their work
4. To provide resources and information to constituents
5. To provide resources and information from constituents
6. To give constituents a place to voice their opinion
7. To give constituents support
8. To create the media coverage constituents want
9. To give constituents the power and tools to create change
10. To reach potential donors
Read her entry for more explanation and examples of nonprofits using blogs in these ways.
Good ideas here, for the most part. I like the idea of a weblog for nonprofits because of
- Simplicity: Navigation is easy for the viewer. Posting and maintenance is easy for the club (see fast ramp-up)
- Ability to trigger discussion
- Fast ramp-up (template-driven, with many hosting services like TypePad and others)
- Subscription capability (easy for members and guests to automatically receive content)
I have noticed a few Rotary clubs who have also used blogs as an effective communication tool:
- Profile new members (create connections quickly; give new members exposure)
- Recap program speakers' presentations (keep absent members informed)
- Announce upcoming speakers (drive participation and visitor opportunities)
- Recap service projects and events (recognition and thanks for service)
One thing I have noticed that can make a huge difference: think of your audience. Is it for current members or for future members, sponsors, your community or some other audience? One simple test: would a prospective member be interested in exploring your organization further by reading your blog?
Who is doing a great job with their nonprofit weblog? Please share your best experiences!
