From the Rotary Presidential Conference on Membership at South Bend, Indiana - July 27-28, 2007
Ed Futa, RI General Secretary (that means he runs Rotary HQ) reflected with great fun and humor on the conference theme, Sharing the Magic of Rotary. He began, though, with a serious question: "Share what?"
I learned that one of the things Ed Futa is passionate about is new phones. True to form, Ed displayed his new iPhone and told the audience how he demonstrates the iPhone's video player capability using a Rotary public service announcement. To Ed, new technology, and especially the latest mobile phone, is magic.
So if we follow through on this theme of "Sharing the Magic," what do you mean by magic? Unless you have some concept of the magic of Rotary, what are you going to share? What is the essential kernel of Rotary that makes it magical for you?
The core message I took away from his comments was this: Without passion, there is no magic. Without passion, what we do in Rotary is an accounting task of dollars raised and donated, rather than how much was added to human and community capacity. Without feeling, what we do is like many corporate press releases announcing new technology. They do a great job of listing the features and specifications. But they lack the emotional impact that happens when we listen to customers in the field who tell their personal stories.
Want to get membership efforts in gear? Don't start with numbers. Start with yourself: Why is Rotary magic to you? What does Rotary bring to you that you don't find in other areas of your life? Take your ideas about why you are in Rotary - then add your passion and energy to bring your ideas to life. Then share that passionate story with someone else so they, too, can connect to what they are passionate about.
PS Consider sharing your personal and club stories in new ways so technophiles like Ed Futa can find you! If you share your Rotary story on Slideshare, YouTube or elsewhere, be sure to let me know.
Take action:
- What is your defining Rotary story? Where did Rotary help you bring out your best?
- What is the most touching experience you have had in Rotary? What makes your eyes water?
- How can you tell your stories with more passion and conviction? Who will you share those stories with this week?