PowerBall frenzy is high as people rush to buy tickets for an expected prize of over $1.5 billion this week. Get used to big prize numbers because PowerBall changed the odds of winning more small prizes and fewer big ones. What about your Rotary club? How are you tilting the odds to give members more chances to win?
Think about your Rotary club and what your members said before, during and after your most recent event or meeting. Is your value proposition designed to offer small, easy, predictable wins Or is your value proposition centered around challenging, demanding work, where the rewards don't come as quickly, but the payoff at the end is big? Do you force members to tolerate a lot of friction and energy-stealing behavior? Or do members fill each others' tanks and create more upside surprises than disappointments?
I am talking about your value proposition. Your value proposition is not your elevator story or your tagline. It is not just a list of activities or benefits. Your value proposition is the combination of experiences you offer that help members get what they hope for.
Over the next several posts, I will dive a little deeper into the pieces that make up a value proposition and how you can design a growing, thriving, high impact Rotary club. Stay tuned.
And good luck with that lottery ticket! Think about all of the good you will do with all of that cash!